More Brits are spending money with Sky Digital than any other service or retailer online in the run up to summer, according to monthly sales data from the UK’s leading ‘consumer revenge’ discount site.
According to the UK’s leading discount site, Sky Digital is the best-selling service online, beating DIY giants Screwfix Direct and Wickes and electrical retailers Currys and Comet into second, third, fourth and fifth places respectively. This result comes after the previous month’s results; where Sky was nowhere to be seen in the top 20.
www.MyVoucherCodes.co.uk, a discount site visited by a fifth of online Brits monthly*, believes that the huge rise in searches and sales for Sky Digital are a result of Sky’s sole live broadcast rights for the upcoming Ashes tests and the current British Lions tour of South Africa.
Whilst Sky Digital topped the search and sales list, rivals Virgin Media failed to make it into the site’s top 20 best selling retailers and service providers.
Searches for ‘Sky’ and ‘Sky Sports’ on MyVoucherCodes.co.uk were up 340% when compared to the same time last month, as British sports fans searched for prices to ensure they don’t miss the events.
The Ashes, which occur once every two years is one of cricket’s most celebrated tournaments and has been played between England and Australia since 1882.The British and Irish Lions tour every four years, with the best players from Britain competing in three International tests against Australia, New Zealand or South Africa.
Electrical retailers and supermarkets usually top the MyVoucherCodes.co.uk sales league tables, whilst Sky Digital, in its first time in the top 10 has become the service provider the majority of the site’s 8 million monthly users have spent money with.
29 year old entrepreneur Mark Pearson, credit-crunch spokesman and Managing Director of MyVoucherCodes.co.uk had the following to say,
“Sky Sports has sole live broadcast rights to the Ashes through to and including the series planned for the summer of 2013, meaning that for the millions of British cricket fans, there is little choice if they don’t want to miss the series other than to subscribe.
“Sole broadcast rights for the current British and Irish Lions tour are also held by Sky Sports, meaning that one of the most popular sporting events in British sport, again followed by many millions, has helped Sky pull in new subscribers. This has had a huge knock-on effect for our site, with searches for Sky Digital up well over 300%.
“Sky has been heavily advertising for both sporting events on channels shown on rival Virgin Media, as well as filling the Sky Sports TV listings with English cricket successes, including the most recent 2003 Ashes win. Our sales stats prove that their efforts are most definitely not in vain!”
LINK – www.myvouchercodes.co.uk